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Deputy Dureau Director Wang Visiting SWD-IOSONO Studio
Deputy Dureau Director Wang Visiting SWD-IOSONO Studio

"This was a very nice experience. I think the application and popularization of the technology would be rather fast. Although the technology is quite professional, which we are not familiar with, yet as public experience, we found it is of great value for application in the tourism area.”

--- Wang Yi, Deputy Dureau Director, Shanghai Xuhui District Tourism Bureau
Nov. 15 2012

 

 
Senior Vice Presidentof Disney Imagineering Research & Development Visiting SWD-IOSONO Studio
Senior Vice Presidentof Disney Imagineering Research & Development Visiting SWD-IOSONO Studio

I was impressed by the 3D sound, and actually it is 3D. I enjoyed the high localization which is very interesting. And the high frequency is also very nice. Overall, a good experience! 
But you need to have more rain coming from the ceiling I think, and real rain I mean so that people will get a little bit wet. That would be very effective.

--- Senior Vice President& Chief Scientist of Walt Disney Imagineering Research & Development
Nov. 8 2012

 
CEO of bimSCORE Visiting SWD-IOSONO Studio
CEO of bimSCORE Visiting SWD-IOSONO Studio

Thank you for the opportunity and congratulations to Siwei! Personally I think I’m quite experienced the 3D building and 4th dimension. Today I just see the sound and acoustic have this level of experience. That’s a really rich experience. We are thinking about ordering places to simulate other sounds and effects, so I would like to congratulate to you all. Hope that you all could continue to further the research and to further the application and think about how this can be applicable in the environment and the infrastructure as well.

--- Dr.CalvinKam PhD, Founder & CEO of bimSCORE
Nov. 8 2012

 
Vice Dean of Shanghai Tongji University Visiting SWD-IOSONO Studio
Vice Dean of Shanghai Tongji University Visiting SWD-IOSONO Studio

I’m not so familiar with the 3D technology, but I really had a very different feeling after the experience. You have precisely measured, calculated and mix the music to have a desired effect which matches a famous sentence in management field that is “No measurement, no management.” In other words, if you want to make something, you have to measure and calculate it fairly accurately. Likewise, you can’t manage anything that you can’t measure. So if you can succeed in precisely measure everything, you can do better. The feeling that the music gave me verifies my opinion in management. I believe the way you are going along is a quite correct way, and wish you could do better and better.

--- Wang Guangbin, the vice dean of College of Economics and Management, Tongji University
Nov. 8 2012

 
Professor He Wei Visiting SWD-IOSONO Studio
Professor He Wei Visiting SWD-IOSONO Studio

This is my first time hearing 3D sound in such a wonderful studio and the sound was shocking, especially when some unique sound effects were mixed into musical pieces. I've never heard that before. Let's imagine when the technology could be applied into home theatres or commercial theatres, people's idea about audio-visual experience definitely will be changed!

--- He Wei, Violin Professor from San Francisco Conservatory of Music
Oct. 20 2012

 
Professor Zhuang Visiting SWD-IOSONO Studio
Professor Zhuang Visiting SWD-IOSONO Studio

I was shocked after experiencing the 3D sound. The applying of 360 degree 3D hologram sound is especially worthy to mention, for the position of every sound is fairly clear, which is beyond my expectation. In terms of the research of sound art, this is a leading area which needs to be further developed. In addition, if adopted in large-scale exhibitions, performances and multi-media presentation, 3D sound is rather promising hereafter. As for universities, we hope we could set up such a lab to develop our sound creations from 2D to 3D.

--- Zhuang Yuan, Professor of Nanjing University of the Arts
October 13, 2012

 
Mr. Shen Jianjun Visiting SWD-IOSONO Studio
Mr. Shen Jianjun Visiting SWD-IOSONO Studio
Felt refreshed after the experience which is distinctive from traditional technologies. 3D holographic audio-video technology is of great potentials and acts as a leading role. The nature-simulating sound is so living. In a word, this is a stereo system providing realistic 3D sound. It’s a rewarding visit! ”
 
--- Shen Jianjun, From Shanghai Grand Theatre Arts Centre
September 26, 2012
 
Engineer of Shanghai Television Visiting SWD-IOSONO Studio
Engineer of Shanghai Television Visiting SWD-IOSONO Studio
"This is a brand-new pattern of content-creation, providing a broader space for creation. The technology we are using now can only achieve the two-third of the sound effect, and the rest one-third can just be realized by 3D hologram sound technology. Today’s experience has widened my horizon and has upped the ante of our products. "
 
--- Chen Jianqiang, engineer of recording department, technology operation centre, Shanghai Television
September 26, 2012
 
Director Zong Visiting SWD-IOSONO Studio
Director Zong Visiting SWD-IOSONO Studio
"This lab has been upgraded to a visible technology which is a kind of perfection, and the best. But it’s still in the minority. If we change to the professional angle, the technology must be introduced to the general public which is a different concept of music market. "
 
--- Zong Yuwei, director of Shanghai Development Centre of Computer Software Techonology
September 24, 2012
 
Deputy Director Visiting SWD-IOSONO Studio
Deputy Director Visiting SWD-IOSONO Studio
From my point of view, such an advanced technology is better to be applied to large-scale venues like cinema. Of course, this is only the first step. Later on, it will be utilized in home theatres as well. The technology is unsurpassed, so definitely, more astonishing 3D sound will be produced.”
 
--- He Jun, deputy director of development planning department, Science and Technology Commission of Shanghai Municipality
September 24, 2012
 
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