"It’s delightful to have the opportunity hearing such sound with perfect effect. However, to present this unparallel effect to our clients, all of us still have a long way to go. From the perspective of project itself, we still have many opportunities for collaborations this year."

--- Ming Haoxia, Secretary-General of Shanghai Multimedia Industry Association
September 19, 2012

This laboratory makes me feel the phenomenon that sounds indeed exists in our life. In daily life, since you can see, you tend to neglect the distinction between sounds. If we are put into an environment without vision, sound will be much more important. During my experience, sounds will bring stress to people or will make your emotionally fluctuated. It never occurs to me that the power of sound is can be so strong and shocking. What you have done is significant, for you have brought human beings into another great space. Congratulations on your fantastic idea which makes it possible to experience a different world from another space just in our time space.

—Song Caolixuan, Senior Fellow of Hoover Institution, Stanford University
September 18, 2012

"I felt exhilarated for I can hear such sound. In the past we actually don’t know what real heavenly music is, but today I have just listened to the music from heaven. I can hardly believe we can duplicate the heavenly music so authentically. Feel like we have leaped into a new realm. I am greatly delighted.”

—Lu Jian, director of Bureau of Culture, Hongkou District
September 14, 2012

"This system displays a strong sense of direction creating a feeling of participating. We believe the subsequent technology will have a promising application prospect. The important point is to make clear how to synchronize sound with images, to roll them into one and to precisely match them with each other.”

—Chen Jiande, CEO of IMAX, China
September 14, 2012

 "I felt it was good, and quite fresh. I have never experienced before but only heard of it. Here I have truly listened to it. SWD Sound Engineering Design Group has made it, and has made it professionally. I believe it is pioneering in this area of China. The hologram sound technology restores the sound so originally!”

—Li Cong, Dean of Conservatory of Music, Shanghai Normal University
September 14, 2012

“3D audio system has caught a lot of attentions recently. People will never be satisfied with the cultural enjoyment. After the 3D images, our further desire for environmental experience of sound is stimulated. And now this 3D hologram sound technology can just meet the demands of accurate positioning and brings a brand new idea.”

—Zhu Jue, director of department of technology, Shanghai Film Group Co. Ltd
September 14, 2012

"It is definitely that the sound revolution of music starts in the laboratory. SWD Music Engineering Design Group has taken a very good try because the group began their research on music from their laboratory. The biggest shock brought by the brand-new technology is its resolution. It restores the highest level in human beings’ auditory sense. We always keep saying that the visual effects are brilliant, but now I want to use the ‘brilliant’ here to describe the 3D hologram sound technology whose effect is just brilliant.

—Li Guohua, Deputy District Head of Hongkou District
September 14, 2012

"A vivid sense of 3D space. Very shocking! Especially the demo piece of Ghost, (the sound) is there just around me but evasive. I have no idea where it will go in the next second. This is indeed a marvelous sound, what 3D films really need. The 3D sound is very necessary, giving the audience a difference experience.”

—Christof Schlager, sound artist
September 11, 2012

"It sounds very good. I liked it before, but never listened to it so carefully. If we want to be the best, this is the best. We want to do so.”

—Zhou Ziheng, Vice-president of IMAX, China
September 10, 2012